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Syngenta Releases Comprehensive Mum Catalog and New Poinsettia Supplement for 2013

  • New catalog features complete Yoder® mum portfolio with 14 new varieties
  • Includes best-in-class tools and production tips for growers
  • GoldFisch® poinsettia supplement features new 2013 Titan™ Red, Sigma™ and Neva™ varieties

Greensboro, N.C., USASyngenta Flowers, Inc., announced today the publication of its 2013 mum catalog, featuring the all-inclusive Yoder® portfolio of garden mums, pot mums, asters and fleurettes. Highlights include eight new garden mum and six new pot mum varieties as well as comprehensive information for growers. In addition, the 2013 supplement for poinsettia introduces three new, first-class varieties.

The eight new garden mum varieties include the Chelsey™ family of mums as well as two bold reds, Wanda™ Red and Danielle™ Red. The Chelsey series displays large blooms in four colors, perfect for mid-season flowering in natural-season programs. Chelsey is adaptable to spring, shaded and West Coast programs and partners well with the new Danielle Red and Danielle Purple mums. In addition, Syngenta is expanding its pot mum collection with two new members of the Hilo™ family—Fuchsia and Tangerine.

“Hilo represents a breeding breakthrough with its never-before-seen colors,” said Liz Hunt, head of marketing at Syngenta Flowers, Inc. “With daisy flowers—which are the most popular flower form among consumers—in electric colors, the Hilo family will help draw a new generation of consumers to pot mums.”

Growers can also utilize the toolkit Syngenta provides in the catalog to simplify their program development, variety selection and crop production. The 2013 catalog includes detailed resources for natural-season programs, spring programs, shaded production and more.

The 2013 poinsettia supplement spotlights three new varieties, each offering rich red bracts, deep green foliage and outstanding shelf life. Titan™ Red is the new go-to variety for premium sales with early-season timing, an upright habit and strong stems for medium-to-large containers. Sigma™ is ideal for high-density production and can help drive early-season impulse sales. Neva™ is a shining example of mid-season versatility, suited for 4.5- to 10- inch pots and practically every size in between. The supplement is intended to complement the 2012 GoldFisch poinsettia catalog; no current poinsettia varieties were discontinued for 2013.

“The new mum catalog and poinsettia supplement will give growers a more stylized look at our innovative offerings for 2013, which are specifically designed to help them generate retailer and consumer attention, and drive sales across the board,” said Hunt.

The catalog and supplement can be accessed here. Growers who do not receive a copy directly from Syngenta may also request printed copies from their preferred broker sales representative.

Syngenta is one of the world's leading companies with more than 26,000 employees in over 90 countries dedicated to our purpose: Bringing plant potential to life. Through world-class science, global reach and commitment to our customers, we help to increase crop productivity, protect the environment, and improve health and quality of life. For more information about us, please go to www.syngenta.com.

Media contacts:
Lyndsey Newnam
919-870-5718

Tracey Gorrell
Syngenta
630-969-6300 ext. 6316
tracey.gorrell@syngenta.com

Related Links:
Syngenta Flowers, Inc. – GoldFisch Vegetative
2013 Yoder Mum Catalog
2013 GoldFisch Poinsettia Supplement

©2012 Syngenta. Some or all of the varieties listed herein may be protected under one or more of the following: Plant Variety Protection, United States Plant Patents, and/or Plant Breeders’ Rights and may not be propagated or reproduced without authorization. Chelsey™, Danielle™, GoldFisch®, Hilo™, Neva™, Sigma™, Titan™, Yoder® and the Syngenta logo are trademarks of a Syngenta Group Company.

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